The faster and easier the checkout process is, the more likely it is that the buyer will not abandon it halfway. Thanks to AMP capabilities, a subscriber can buy, register for events, book rooms, fill out questionnaires, take surveys and perform many other targeted actions directly in the newsletter without going to the site. Reducing the number of clicks to a transaction is what AMP emails do to increase sales. AMP mechanics "carousel" - animated layout of products Using the carousel mechanics, you can increase the number of product blocks by 2-3 times, while the letter will not look bulky and be cut off in mailers.

 And this is how we get into the user experience 

 a person scrolls through the products in the letter, like on a website. You can add many products of different categories to the letter so that the subscriber Germany Email Database can easily find the one that is interesting. Scrolling through the carousel is more familiar than scrolling through the endless feed of the letter. Made in Inbox Marketing You can add many products of different categories to the letter so that the subscriber can easily find the one that is interesting.

 Scrolling through the carousel

more familiar than scrolling through the endless feed of the letter. Made in Inbox Marketing AMP email with product availability information For promotional letters, the card can contain up-to-date information about the availability of a product of a certain size range and the total number of units. This has an impact on sales as a FOMO effect: the syndrome of missing out on a profit motivates a person to buy right now.

 AMP technology in newsletters

its advantages and examples of use AMP technology in newsletters: its advantages and examples of use But the most important thing is that such mechanics help not to give the user hope in vain and not to lead him away from the letter for a product that can Purchase Email Leads no longer be purchased. That is, if the subscriber opens the letter a few days after the mailing is delivered, he will see the current status of the availability of goods.

 Viewing the remaining stock directly in the letter is convenient for the buyer, but not always practical for business. One of the goals of the mailing is to bring a person to the site. Even if the product from the mailing is no longer available, the buyer will be able to choose something else in the online store. That's why we at Sendsay recommend including a link to a website in your emails, and then offering to subscribe to notifications about the arrival of the desired product.